Yearly Archives: 2022

Why is MBTI® So Popular?

Posted on June 26, 2022 by OPTIM Dev

The MBTI tool’s positive approach to understanding differences between people has made it the world’s most popular personality assessment. It’s deceptively simple but is based on sound and enduring psychological theory that can transform the performance of individuals, groups, and … Continue reading →

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Using the MBTI® Assessment

Posted on April 30, 2022 by OPTIM Dev

In developing the Myers-Briggs assessment, Isabel Briggs Myers and her mother, Katharine Briggs, aimed to make Carl Jung’s theory of psychological type understandable and useful in people’s everyday lives. The essence of the theory is that much seemingly random variation … Continue reading →

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